Universiteit van Amsterdam (UVA) • MSc Business Administration - Digital Business
Latest uploads for MSc Business Administration - Digital Business at Universiteit van Amsterdam (UVA). Looking for MSc Business Administration - Digital Business notes at Universiteit van Amsterdam (UVA)? We have lots of notes, study guides and study notes available for MSc Business Administration - Digital Business at Universiteit van Amsterdam (UVA).
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Courses MSc Business Administration - Digital Business at Universiteit van Amsterdam (UVA)
Notes available for the following courses of MSc Business Administration - Digital Business at Universiteit van Amsterdam (UVA)
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Branding for Startups 6314M0344Y 1
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Business strategy and sustainability 1
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Data Science for Business 6314M0371Y 1
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Digital Business Innovation 6314M0312Y 1
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Digital Marketing and Analytics 6314M0311Y 6314M0311Y 4
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Digital transformation & strategic innovation 6314M0372Y 4
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Digital transformation and strategic innovation 1
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Theories of Digital Business 6314M0310Y 11
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Theories of Entrepreneurship and Innovation 1
Popular books Universiteit van Amsterdam (UVA) • MSc Business Administration - Digital Business
Henk W. Volberda, Frans van den Bosch • ISBN 9780198792048
Latest notes & summaries Universiteit van Amsterdam (UVA) • MSc Business Administration - Digital Business
A complete summery of all articles from consumer behaviour. Including: 
Week 1	
- In the digital world, not everything that can be measured matters. How to distinguish “valuable” from “nice to know” among measures of consumer engagement – Fulgoni	
-Attribution modeling in digital advertising – Nisar & Yeung
-Beyond paid media: marketing’s new vocabulary – Edelman & Salsberg	

Week 2	
-Helping Firms Reduce Complexity in Multichannel Online Data:A New Taxonomy-Based Approach for Cu...
- Package deal
- Summary
- • 33 pages's •
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Universiteit van Amsterdam•Digital Marketing and Analytics 6314M0311Y
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Marketing track - Consumer Behaviour &. Digital Marketing• By ingestufkens
Preview 4 out of 33 pages
A complete summery of all articles from consumer behaviour. Including: 
Week 1	
- In the digital world, not everything that can be measured matters. How to distinguish “valuable” from “nice to know” among measures of consumer engagement – Fulgoni	
-Attribution modeling in digital advertising – Nisar & Yeung
-Beyond paid media: marketing’s new vocabulary – Edelman & Salsberg	

Week 2	
-Helping Firms Reduce Complexity in Multichannel Online Data:A New Taxonomy-Based Approach for Cu...
the summery of all the important issues mentioned in classes and articles

- Summary
- • 17 pages's •
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Universiteit van Amsterdam•Digital Marketing and Analytics 6314M0311Y
Preview 3 out of 17 pages
the summery of all the important issues mentioned in classes and articles

Comprehensive summary of all articles (Kaplan & Norton, Battochhio et al.) and the required chapters from the book (Turban et al.). Also includes notes on all lectures. Msc. Business Administration - Digital Business Track 2018-2019.
- Book
- Summary
- • 75 pages's •
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Universiteit van Amsterdam•Digital Business Innovation
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Business Intelligence and Analytics: Systems for Decision Support, Global Edition • Efraim Turban, Ramesh Sharda• ISBN 9781292009209
Preview 10 out of 75 pages
Comprehensive summary of all articles (Kaplan & Norton, Battochhio et al.) and the required chapters from the book (Turban et al.). Also includes notes on all lectures. Msc. Business Administration - Digital Business Track 2018-2019.