Digital Marketing Intelligence

Rijksuniversiteit Groningen (RuG)

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Summary all articles Digital Marketing Intelligence 2022-2023 Popular
  • Summary all articles Digital Marketing Intelligence 2022-2023

  • Summary • 50 pages • 2023
  • Summary all articles Digital Marketing Intelligence 2022-2023 - Chapman, C., Feit, E.M. (2019). Association Rules for Market Basket Analysis. - Kannan, P. K. and Hongshuang Li (2017). Digital marketing: A framework, review and research agenda. - Kukar-Kinney, M., Scheinbaum, A. C., Orimoloye, L. O., Carlson, J. R., & He, H. (2022). A model of online shopping cart abandonment: evidence from e-tail clickstream data. - Li, J., Abbasi, A., Cheema, A., & Abraham, L. B. (2020). Path to Purpos...
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Samenvatting voor Digital Marketing Intelligence EBM079B05 2022
  • Samenvatting voor Digital Marketing Intelligence EBM079B05 2022

  • Summary • 36 pages • 2022
  • Samenvatting van de lectures gegeven in afgelopen semester
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DMI, Digital Marketing Intelligence notes
  • DMI, Digital Marketing Intelligence notes

  • Class notes • 56 pages • 2022
  • I only studied this and i passed with a 8.8
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SUMMARY ALL ARTICLES Digital Marketing Intelligence - MADS RUG 2021-2022
  • SUMMARY ALL ARTICLES Digital Marketing Intelligence - MADS RUG 2021-2022

  • Summary • 41 pages • 2022
  • Summary of required articles of the course DMI at the RUG (2021-2022): - Digital marketing: A framework, review and research agenda (Kannan & Li, 2017) - Exploring the effects of what (product) and where (website) characteristics on online shopping behavior (Mallapragada et al., 2016) - Path to purpose? How online customer journeys differ for hedonic versus utilitarian purchases (Li et al., 2020) - Online display advertising for CPG brands: (when) does it work? (Van Ewijk et al., 2021) -...
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Summary of lectures and notes Digital marketing intelligence RUG
  • Summary of lectures and notes Digital marketing intelligence RUG

  • Summary • 19 pages • 2019
  • A summary of lectures 1-6 (slides and notes) of Digital Marketing Intelligence
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Summary Digital Marketing Intelligence
  • Summary Digital Marketing Intelligence

  • Summary • 55 pages • 2018
  • Summary of all lectures of Digital Marketing Intelligence
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