Rijksuniversiteit Groningen (RUG) • Marketing
Latest uploads for Marketing at Rijksuniversiteit Groningen (RUG). Looking for Marketing notes at Rijksuniversiteit Groningen (RUG)? We have lots of notes, study guides and study notes available for Marketing at Rijksuniversiteit Groningen (RUG).
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Courses Marketing at Rijksuniversiteit Groningen (RUG)
Notes available for the following courses of Marketing at Rijksuniversiteit Groningen (RUG)
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B2B Marketing EBM808B05 1
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B2B Marketing EBM808B05 EBM808B05 1
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Brand & Product Management EBM073A05 2
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Brand & Product Management EBM073A05 EBM073A05 1
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Building Brand for Impact EBM073B05 1
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Consumer psychology EBM074A05 5
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Digital Marketing 1
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EBM192A05 EBM192A05 1
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Franchising EBM046A05 2
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Innovation & Entrepreneurship EBM621A05 2
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Managing Customer Experience and Value EBM075B05 8
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Managing technological change 1
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Marketing and Consumer Well-being EBM192A05 2
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Marketing communication EBM078A05 1
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Marketing research methods EBM080A05 1
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Overheid en Privaatrecht 1
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Retail & Omni-Channel Marketing 1
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Retail & Omnichannel Marketing EBM880B05 4
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Retail Marketing 21
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Strategic Marketing 1
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Strategic Marketing for MSc Marketing EBM081C05 5
Popular books Rijksuniversiteit Groningen (RUG) • Marketing
Naresh K Malhotra, Naresh K. Malhotra • ISBN 9780136094234
Latest notes & summaries Rijksuniversiteit Groningen (RUG) • Marketing
Summary Customer Models
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- • 47 pages's •
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Rijksuniversiteit Groningen•Customer Models
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Summary Customer Models
Summary Marketing Communication
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- • 26 pages's •
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Rijksuniversiteit Groningen•Marketing Communication
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Summary Marketing Communication
Summary Customer Management

Including all lectures and all articles.
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- • 50 pages's •
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Rijksuniversiteit Groningen•Customer Management
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Summary Customer Management

Including all lectures and all articles.
Summary of all lectures of Digital Marketing Intelligence
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- • 55 pages's •
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Rijksuniversiteit Groningen•Digital Marketing Intelligence
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Summary of all lectures of Digital Marketing Intelligence
Summary of all Franchising articles in 2018. The summary includes also the new articles they added in the course. They are ordered by lecture according to Course Brochure and they have a direct relation with the slides. 
I studied this document combined with the slides and it was enough for me to achieve a high score in the exam.
- Summary
- • 21 pages's •
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Rijksuniversiteit Groningen•Franchising
Preview 3 out of 21 pages
Summary of all Franchising articles in 2018. The summary includes also the new articles they added in the course. They are ordered by lecture according to Course Brochure and they have a direct relation with the slides. 
I studied this document combined with the slides and it was enough for me to achieve a high score in the exam.
Summary of Consumer Psychology Papers in Semester 2B 2018. They are ordered by lecture according to Course Brochure. I studied this document combined with the slides and it was enough for me to achieve a high score in the exam.
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- • 12 pages's •
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Rijksuniversiteit Groningen•Consumer Psychology
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Summary of Consumer Psychology Papers in Semester 2B 2018. They are ordered by lecture according to Course Brochure. I studied this document combined with the slides and it was enough for me to achieve a high score in the exam.
Review of all Lectures and Literature
- Summary
- • 81 pages's •
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Rijksuniversiteit Groningen•Brand & Product Management
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Review of all Lectures and Literature
Literature Review of 
1.	Caves, R.E. & W.F. Murphy (1976), Franchising: Firms, Markets, and Intangible Assets, Southern Economic Journal, vol. 42(4), 572-586

2.	Combs, J.G., and Ketchen Jr. D.J. (2003), Why Do Firms Use Franchising as an Entrepreneurial Strategy? Journal of Management, vol. 29(3), 443-465. 

1.	The Franchisee Manual, Australian Competition & Consumer Commission, downloadable through https://www.accc.gov.au/publications/the-franchisee-manual

2.	M.J. Brand and E.P.M. Croonen (2...
- Summary
- • 89 pages's •
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Rijksuniversiteit Groningen•Franchising
Preview 4 out of 89 pages
Literature Review of 
1.	Caves, R.E. & W.F. Murphy (1976), Franchising: Firms, Markets, and Intangible Assets, Southern Economic Journal, vol. 42(4), 572-586

2.	Combs, J.G., and Ketchen Jr. D.J. (2003), Why Do Firms Use Franchising as an Entrepreneurial Strategy? Journal of Management, vol. 29(3), 443-465. 

1.	The Franchisee Manual, Australian Competition & Consumer Commission, downloadable through https://www.accc.gov.au/publications/the-franchisee-manual

2.	M.J. Brand and E.P.M. Croonen (2...
Lectures 2018
- Summary
- • 49 pages's •
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Rijksuniversiteit Groningen•Franchising
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Lectures 2018
Summary Lectures 2017/2018
- Summary
- • 62 pages's •
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Rijksuniversiteit Groningen•Marketing and Well-being
Preview 4 out of 62 pages
Summary Lectures 2017/2018