Rijksuniversiteit Groningen (RUG) • Marketing
Latest uploads for Marketing at Rijksuniversiteit Groningen (RUG). Looking for Marketing notes at Rijksuniversiteit Groningen (RUG)? We have lots of notes, study guides and study notes available for Marketing at Rijksuniversiteit Groningen (RUG).
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Courses Marketing at Rijksuniversiteit Groningen (RUG)
Notes available for the following courses of Marketing at Rijksuniversiteit Groningen (RUG)
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B2B Marketing EBM808B05 1
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B2B Marketing EBM808B05 EBM808B05 1
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Brand & Product Management EBM073A05 2
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Brand & Product Management EBM073A05 EBM073A05 1
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Building Brand for Impact EBM073B05 1
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Consumer psychology EBM074A05 5
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Digital Marketing 1
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EBM192A05 EBM192A05 1
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Franchising EBM046A05 2
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Innovation & Entrepreneurship EBM621A05 2
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Managing Customer Experience and Value EBM075B05 8
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Managing technological change 1
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Marketing and Consumer Well-being EBM192A05 2
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Marketing communication EBM078A05 1
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Marketing research methods EBM080A05 1
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Overheid en Privaatrecht 1
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Retail & Omni-Channel Marketing 1
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Retail & Omnichannel Marketing EBM880B05 4
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Retail Marketing 21
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Strategic Marketing 1
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Strategic Marketing for MSc Marketing EBM081C05 5
Popular books Rijksuniversiteit Groningen (RUG) • Marketing
Naresh K Malhotra, Naresh K. Malhotra • ISBN 9780136094234
Latest notes & summaries Rijksuniversiteit Groningen (RUG) • Marketing
Summary with images and notes from the lectures through the exam material for the Strategic Marketing course
- Summary
- • 32 pages's •
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Rijksuniversiteit Groningen•Strategic Marketing
Preview 4 out of 32 pages
Summary with images and notes from the lectures through the exam material for the Strategic Marketing course
This is a document containing transcripts and slide info from the Q&A lecture in the end of the course. This lecture was really important to me because suddenly I started to understand several things I did not know before. I wrote down almost everything he said in the lecture.
In addition to this document I used my own summary (that I also uploaded to Stuvia) and the combination of these two got me an 8.4 for the exam.
- Package deal
- Class notes
- • 9 pages's •
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Rijksuniversiteit Groningen•Marketing Research Methods
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Marketing research essentials to get an 8 (like me:)• By verawillems
Preview 2 out of 9 pages
This is a document containing transcripts and slide info from the Q&A lecture in the end of the course. This lecture was really important to me because suddenly I started to understand several things I did not know before. I wrote down almost everything he said in the lecture.
In addition to this document I used my own summary (that I also uploaded to Stuvia) and the combination of these two got me an 8.4 for the exam.
This summary helped me a lot studying for the MRM exam. I took a lot of time summarizing everything and used mainly this document to study and get an 8.4 as a result.
The screenshots are from the lecture.
If you know the content lectures, in my opinion you know enough to pass this course. There are however also some sentences from the book in this summary.
- Package deal
- Summary
- • 23 pages's •
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Rijksuniversiteit Groningen•Marketing Research Methods
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Marketing research essentials to get an 8 (like me:)• By verawillems
Preview 3 out of 23 pages
This summary helped me a lot studying for the MRM exam. I took a lot of time summarizing everything and used mainly this document to study and get an 8.4 as a result.
The screenshots are from the lecture.
If you know the content lectures, in my opinion you know enough to pass this course. There are however also some sentences from the book in this summary.
A comprehensive summary of all lectures of Marketing Research Methods for the Master Marketing. Contains all powerpoint material and lecture notes.
- Summary
- • 47 pages's •
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Rijksuniversiteit Groningen•Marketing Research Methods
Preview 4 out of 47 pages
A comprehensive summary of all lectures of Marketing Research Methods for the Master Marketing. Contains all powerpoint material and lecture notes.
Exam Strategic Marketing, answers included.
- Exam (elaborations)
- • 6 pages's •
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Rijksuniversiteit Groningen•Strategic Marketing
Preview 2 out of 6 pages
Exam Strategic Marketing, answers included.
A comprehensive summary of the lectures of Strategic Marketing. All comments and examples of the lecture are included.
- Summary
- • 49 pages's •
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Rijksuniversiteit Groningen•Strategic Marketing
Preview 4 out of 49 pages
A comprehensive summary of the lectures of Strategic Marketing. All comments and examples of the lecture are included.
Summary Franchising
- Summary
- • 36 pages's •
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Rijksuniversiteit Groningen•Franchising
Preview 4 out of 36 pages
Summary Franchising
Summary B2B Marketing Lectures
- Summary
- • 31 pages's •
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Rijksuniversiteit Groningen•B2B Marketing
Preview 4 out of 31 pages
Summary B2B Marketing Lectures
Summary Consumer Psychology 
Including Book Chapters, Articles, and Ted Talks

Textbook Chapter 1 – A historical context for understanding consumption
Aronson, E, Wilson, T., & Brewer, M. (1998). Experimentation in Social
Psychology. The Handbook of Social Psychology 1:99-142.
Iyengar, S. & Lepper, M. (2000). When Choice is Demotivating: Can One Desire Too Much of a Good Thing? Journal of Personality and Social Psychology, 79 (6), 995-1006.
TED Barry Schwartz (2006)
Textbook Chapter 7 – Pers...
- Summary
- • 57 pages's •
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Rijksuniversiteit Groningen•Consumer Psychology
Preview 4 out of 57 pages
Summary Consumer Psychology 
Including Book Chapters, Articles, and Ted Talks

Textbook Chapter 1 – A historical context for understanding consumption
Aronson, E, Wilson, T., & Brewer, M. (1998). Experimentation in Social
Psychology. The Handbook of Social Psychology 1:99-142.
Iyengar, S. & Lepper, M. (2000). When Choice is Demotivating: Can One Desire Too Much of a Good Thing? Journal of Personality and Social Psychology, 79 (6), 995-1006.
TED Barry Schwartz (2006)
Textbook Chapter 7 – Pers...
Summary Articles Strategic Marketing
Master Marketing University of Groningen

Articles included:
Montgomery, Moore & Urbany
Verhoef & Leeflang
Ataman, van Heerde, & Mela
Rust, Moorman, & Dickson
Wedel
Heskett, Jones, Loveman, Sasser, & Schlesinger
Van Heerde, Gijsenberg, Dekimpe, & Steenkamp
Leone, Rao, Keller, Luo, McAlister, & Srivastava 
Srinivasan, Hanssens
- Summary
- • 25 pages's •
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Rijksuniversiteit Groningen•Strategic Marketing
Preview 3 out of 25 pages
Summary Articles Strategic Marketing
Master Marketing University of Groningen

Articles included:
Montgomery, Moore & Urbany
Verhoef & Leeflang
Ataman, van Heerde, & Mela
Rust, Moorman, & Dickson
Wedel
Heskett, Jones, Loveman, Sasser, & Schlesinger
Van Heerde, Gijsenberg, Dekimpe, & Steenkamp
Leone, Rao, Keller, Luo, McAlister, & Srivastava 
Srinivasan, Hanssens