BUS 5112 Marketing Management

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BUS 5112 Marketing Management Notes (GPA 4.0)
  • BUS 5112 Marketing Management Notes (GPA 4.0)

  • Class notes • 45 pages • 2020
  • This document contains course notes for all 8 units of the Marketing Management course (BUS5112) at the University of the People (UoPeople). These notes helped me achieve a GPA of 4.0 in 2020. Learning materials at the University come from a number of different sources. These notes were written to summarize them into a single document for ease of reference. They minimize time spent on looking for information, and have helped me greatly in every course assignment. Topics include: - Unit 1: Dev...
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