Indian Institute of Management, Rohtak
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Management 1
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Basics of marketing plan enables a marketer to understand the process involved in a marketing plan, the analysis and strategies used while developing it. This module covers all the basics of a marketing plan and suitable examples are used as and when necessary to illustrate the concepts used
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Indian Institute of Management, Rohtak•Management
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Basics of marketing plan enables a marketer to understand the process involved in a marketing plan, the analysis and strategies used while developing it. This module covers all the basics of a marketing plan and suitable examples are used as and when necessary to illustrate the concepts used