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Summary of all the necessary readings for Persuasive Communication

A full summary of all the content you need to know to pass the Persuasive Communication exam in the Communication Science Bachelor course at the University of Amsterdam. Notes from the book, and notes on some of the external articles.

Find a full yet concise summary of Joop van der Pligt & Michael Vliek's book The Psychology of Influence, including a summary of the boxes and most relevant models. All chapters are contained within this book. The 225-page book is summarised into just short of 50 pages! The chapters with key terms in this book are: 1 - Influence. Definition, history and a model (attitudes, behaviour, influences) 2 - Attitudes and behaviour (elaboration likelihood model, ELM, heuristic-systematic model, HSM, i...

This is a summary for the book Psychology of Influence, used at the University of Amsterdam for the course Persuasive Communication.

the first two subjects of the second year of communication science! when you buy them in a bundle, there is a small discount. Succes with your exams!

I had a 9 on average for the multiple choice tests, so I'm sure it will help you guys out as well! I also passed the exam with a 9.1 with this summary, which was the best grade of the entire bachelor.