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Summary Articles Brand & Product Management 2018-2019

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Summary of the required articles for the Marketing Management elective Brand & Product Management

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  • Resumen
  •  • 23 páginas • 
  • por marlijnbotter26 • 
  • subido  11-01-2019
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BPM_Summary

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Summary Brand & Product Management 2018-2019. Strategic Brand Management: Building, measuring and managing brand equity; Chapter 1,2,3,4,12.

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  • Resumen
  •  • 13 páginas • 
  • por T266 • 
  • subido  10-01-2019
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