Samenvatting
Samenvatting H1-H6 Consumer Behavior (Cengage)/ Summary Ch1-Ch6 Consumer Behavior (Hoyer, Maccinis, Pieters)
Summary of book 'Consumer Behavior' including chapter 1 until chapter 6. Including the most important aspects of the book. I am personally using this for the pre-master Marketing Management at Tilburg University. The summary includes definitions, frameworks, pictures and more.
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