Tarjetas de estudio

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Define international marketing.

Marketing across national borders.

Define marketing and its constituent elements.

Process of planning (1) and executing the conception(2), pricing (3), promotion(4) and distribution of ideas (5), goods and services (6) to create exchanges that satisfy individual and organisational goals.

List the key issues in the globalisation debate.

1. Cheap imports are destroying manufac in developed and developing countries. 2. American mass media is promoting bland global monoculture. 3. Income inequality is widening. 4. Poverty in developing world persists 5. Living standards are depressed as countries compete to attract footloose capital.

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