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At Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about At? On this page you'll find 19 study documents about At.
Learning objectives

-	You are able to regonise & define relevant strategic marketing options

o	How to grow business & where to compete

-	You are able to explain them meaning of the most relevant strategy models

o	Ansoff

o	Porter

o	Treacy & Wiersema

o	BCG

o	Ge/McKinsey (MABA)

-	You know some advantages & disadvantages of the different models

-	Understand the basics of a GTM strategy (not exam material)
Models for strategic marketing
Last document update:
ago
Learning objectives

-	You are able to regonise & define relevant strategic marketing options

o	How to grow business & where to compete

-	You are able to explain them meaning of the most relevant strategy models

o	Ansoff

o	Porter

o	Treacy & Wiersema

o	BCG

o	Ge/McKinsey (MABA)

-	You know some advantages & disadvantages of the different models

-	Understand the basics of a GTM strategy (not exam material)
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