Target audiences Study guides, Class notes & Summaries
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COMM 10 EXAM QUESTIONS AND ANSWERS
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Which medium was the first to reach a national audience on a regular basis? - Answer-Magazines 
 
What media shifts in the 1950s and 1960s led magazines to become more specialized? - Answer-Television took away magazines' mass audience, as well as the advertisers that had previously used magazine ads to reach national audiences. General interest magazines gave away to specialized ones; aimed at specialized and segmented readers. Tend to have broader range in terms of geographical distribution t...
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Psychology of Advertising- Exam Guide| with Complete Solutions
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Advertising - Any form of paid communication by an identified sponsor aimed to inform 
and/or persuade target audiences about an organization, product, service or idea. 
Brand - The label with which to desinate an individual product and differentiate it from 
competitions. 
Unique Selling Proposition (USP) - A summary statement used to meaninguflly differentiate 
the brand from the competition- key challenge for pofessional advertisers. 
Functions of Advertising - -Competition among firms: compe...
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IAB - Digital Media Buying & Planning with Complete Solutions
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IAB - Digital Media Buying & Planning with Complete Solutions 
 
IAB - Digital Media Buying & Planning with Complete Solutions 
 
Ad Verification - ANSWER-A process which attempts to verify that one or more attributes of a served online ad have been executed in a manner consistent with the terms specified by the advertiser or agency and agreed to as part of the ad campaign terms. 
 
Agency Corporate Contracts or Rate Cards - ANSWER-Documents that list the descriptions and prices for various adve...
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Public Speaking Chapter 6 fully solved graded A+ 2023/2024
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Public Speaking Chapter 6Audience Analysis - correct answer Process of gathering and analyzing information about audience members. 
 
Audience-Centered Approach - correct answer Will help prepare something the audience will want to hear. 
 
Pandering - correct answer Keeping and audience-center, but keeping your own convictions and views. 
 
Attitudes - correct answer General evaluations of people, ideas, objects, or events. 
 
Beliefs - correct answer The way people perceive reality. 
 
Values ...
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Principles of Public Relations Full Exam with guaranteed accurate answers
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RACE - correct answer - Research- defining PR problems 
- Action- program planning 
- Communication- execution 
- Evaluation- evaluating the program 
 
Components of PR - correct answer - Counseling 
- Research 
- Media relations 
- Publicity 
- Employee/member relations 
- Community relations 
- Public affairs 
- Government affairs 
- Issue management 
- Financial relations 
- Industry relations 
- Development/fund-raising 
- Multicultural relations/workplace diversity 
- Special events 
- Mark...
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Domain 2 of GMETRIX Latest Version Already Passed
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Domain 2 of GMETRIX Latest Version 
 
Already Passed 
 
Target Market The customer group to which a company markets its products/services too 
 
value proposition A statement that explains to customers why they should do business with 
your company 
 
Pricing The payment amount a company charges for the product/service they sell 
 
Primary Data Firsthand research like surveys, focus groups, interviews, statistical data, and is 
the most reliable type of data 
 
Secondary Data Commonly an interpr...
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COMM 345 EXAM 1 TAMU Questions and Answers 2024
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COMM 345 EXAM 1 TAMU Questions and Answers 2024 
What do media industries do? -Answer-create and distribute content 
intellectual property -Answer-A product of the intellect, such as an expressed idea or 
concept, that has commercial value. 
content creator -Answer-the person or entity responsible for creating the original 
website content 
content distributor -Answer-the person or entity who distributes the content of and 
provides a platform for creators 
difference between content creator and...
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MKT 3340 Exam 2 Correct Questions & Answers(graded A)
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MKT 3340 Exam 2 Correct Questions & Answers(graded A) 
 
 
PEST Analysis - ANSWER Political, Economical, Social, Technological 
 
SWOT Analysis - ANSWER Strengths, Weaknesses, Opportunities, Threats 
 
7 values of ____ - ANSWER excellence, innovation, joy, teamwork, respect, integrity, social profit 
 
target markets - ANSWER first stage of the quick and dirty marketing plan 
 
Marketing Segmentation - ANSWER involved aggregating targets into groups that have common needs and will respond simil...
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UPenn COMM 130 Exam 1 Questions With 100% Correct Solutions.
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"Television Everywhere" Rumble - Answer-Dish Network vs. Time Warner Cable; Dish wants to 
copyright these terms, but HBO Go already had the idea. Dish abandons fight in Feb 2014. 
The Aereo Fight - Answer-USSC Case: ABC, Inc v. Aereo; Aereo wants to give all subscribers an 
antenna and send a signal to all devices without paying the companies. Question of legality. 
Media Convergence - Answer-When products typically linked to one medium show up on many 
media (e.g. - reading a book on your ph...
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JMC 2033 - 77 FINAL EXAM REVIEW QUESTIONS AND ANSWERS
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What are media platforms? - ️️Broadcast, print, online 
 
What are media professions? - ️️Journalist, PR Practiotioner, Advertising Copy Writer 
 
What are the primary functions of media? - ️️Inform, Persuade, Entertain 
Advertising has another function - REMIND 
 
For whom are media messages crafted? - ️️Target audiences 
 
How do we discover what audiences want? - ️️Through research - demographic & psychographic 
 
What do we know about modern audiences? - ️️Participat...
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