Target audiences Study guides, Class notes & Summaries

MKT 315 Quiz 5Communication process - correct answer source message receiver feedback noise Media - correct answer refers to the way messages are delivered to target audiences and increasingly, back to companies and among audiences What is the channel step in the communication process and definition? - correct answer media the way messages are sent and returned back to the source and receiver What do all marketing communication areas use? - correct answer a variety of media t...

MKTG 3340 - Final Exam Questions with 100% Correct Answers | Verified | Latest Update Possession Utility The value of making an item easy to purchase through the provision of credit cards or financial arrangements Make the purchases easier The benefit customers get from a company's product once they have purchased Possession Utility CarMax provides financing or leasing and taking used cars as trade ins to encourage customers to purchase from them Stores allow several payment ...

If a company posts 16 pieces of educational, informative, or entertaining content and four pieces of promotional content in one month, what rule is being followed? A. the rule of thirds B. the 80-20 rule C. the rule of balance D. the 50-50 rule B. the 80-20 rule If a bicycle company creates and shares a blog post about the best mountain biking trails in America, what form of marketing is being used? A. PPC advertising B. web optimization C. content marketing D. outbound marketing C. c...

PEST Analysis - ANSWER Political, Economical, Social, Technological SWOT Analysis - ANSWER Strengths, Weaknesses, Opportunities, Threats 7 values of ____ - ANSWER excellence, innovation, joy, teamwork, respect, integrity, social profit target markets - ANSWER first stage of the quick and dirty marketing plan Marketing Segmentation - ANSWER involved aggregating targets into groups that have common needs and will respond similarly to your marketing efforts market segments - ANSWER T...

advertising : any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor advertising objective : specific communication task to be accomplished with a specific target audience during a specific period of time advertising budget : the dollars and other resources allocated to a product or a company advertising program advertising strategy : strategy by which the company accomplishes its advertising objectives; it consists of two maj...

Possession Utility - The value of making an item easy to purchase through the provision of credit cards or financial arrangements Make the purchases easier The benefit customers get from a company's product once they have purchased Possession Utility - CarMax provides financing or leasing and taking used cars as trade ins to encourage customers to purchase from them Stores allow several payment and credit options Having airline tickets delivered by a travel agency Allowing s...

MKT 3340 EXAM 2 accurate QuestFirst step in creating a nonprofit marketing strategy - ANSWER defining who it is you are trying to reach the general public includes - ANSWER everyone to define your audience, first you need - ANSWER to recognize that most nonprofits have multiple audiences second step in creating a nonprofit marketing strategy - ANSWER segment the audiences you are trying to reach by defining what ties the people in the group together (values, needs, attitudes, etc.) and ...

Advertising - Any form of paid communication by an identified sponsor aimed to inform and/or persuade target audiences about an organization, product, service or idea. Brand - The label with which to desinate an individual product and differentiate it from competitions. Unique Selling Proposition (USP) - A summary statement used to meaninguflly differentiate the brand from the competition- key challenge for pofessional advertisers. Functions of Advertising - -Competition among firms: compe...

IAB - Digital Media Buying & Planning with Complete Solutions IAB - Digital Media Buying & Planning with Complete Solutions Ad Verification - ANSWER-A process which attempts to verify that one or more attributes of a served online ad have been executed in a manner consistent with the terms specified by the advertiser or agency and agreed to as part of the ad campaign terms. Agency Corporate Contracts or Rate Cards - ANSWER-Documents that list the descriptions and prices for various adve...

Public Speaking Chapter 6Audience Analysis - correct answer Process of gathering and analyzing information about audience members. Audience-Centered Approach - correct answer Will help prepare something the audience will want to hear. Pandering - correct answer Keeping and audience-center, but keeping your own convictions and views. Attitudes - correct answer General evaluations of people, ideas, objects, or events. Beliefs - correct answer The way people perceive reality. Values ...