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Summary Marketing an introduction
- Summary • 71 pages • 2018
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Summary of the book Marketing an introduction. Detailed summary of chapters 1 to 13, 16 and article The Five Competitive Forces That Shape Strategy by Michael E. Porter. The summary is mainly in English, but with Dutch in between.
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Summary Marketing Management
- Summary • 69 pages • 2018
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Summary of the course Marketing Management for IBA given at Tilburg University. The summary covers all relevant information you need to know for your exam.
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Marketing Management Fundamentals summaries
- Summary • 30 pages • 2018
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Summaries for IBL course Marketing Management Fundamentals
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Marketing summary chapters 1,2,3,6,7,8,9,10,12,14
- Summary • 28 pages • 2017
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Marketing an introduction 13th edition summary 
ISBN: 9781292146522
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Direct & Digital marketting
- Class notes • 30 pages • 2018
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Singapore Polytechnic marketing notes
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Marketing Management Summary minus Ch 15
- Summary • 52 pages • 2017
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Summary suitable for the first year of IBA at Tilburg University and Business Economics.
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Armstrong & Kotler - Marketing 12th Global Edition - chapters 1,2,3,6,7,8,9,10,12,14
- Summary • 67 pages • 2017
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Summary of the chapter 1,2,3,6,7,8,9,10,12,14.
This is what we needed to study for our exam.
This summary contains figures from the book.
I scored a 7.4 by only using this summary.
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Marketing - Chapter 2
- Summary • 8 pages • 2017
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Summary Marketing - An Introduction
Chapter 2
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Markting Management Fundamentals Central Written Test Summary - Chapters 1-2-3-5-6-7-8-9-10-12-13
- Summary • 23 pages • 2017
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This summary contains chapters included in the Central Written Test for Marketing Management Fundamentals (1st year IBMS & IBL students at the HvA).
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Summary Foundations of Marketing
- Summary • 55 pages • 2017
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Summary Foundations of Marketing

Book: Marketing An Introduction
Author: Gary Armstrong, Philip Kotler with Marc O. Opresnik
Edition: Thirteenth

Chapters 1-3 5-9

European Studies year 1
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