Unit 3 - Induction to Marketing & Unit 9 - Creative Product Promotion

This report includes a description of how T.G.I Fridays uses market research to develop there marketing plan. This also includes the limitations of market research used to develop there marketing plan. Finally there is justified recommendations for improving the validity of the market research used ...

This report includes a PESTLE analysis, SWOT analysis and 3 new objectives for T.G.I Fridays. This will be market research for marketing planning. This will help you achieve P4 in unit 3.

This report explains how and why groups of customers are targeted for selected products (market segmentation). This will help you achieve P5 of unit 3.

This Report describes how marketing techniques are used to market products in two different organisations. It compares marketing techniques used in marketing products in two different organisations. This report finally evaluates the effectiveness of the use of techniques in marketing products in one...

Presentation to help achieve P1 of Unit 3

This report describes the limitations and constraints of marketing. This will help you achieve P2 of Unit 3.

This report describes the promotional mix used by two organisations for a selected product or service. It explains how promotion is integrated with the rest of the marketing mix of a selected organisation to achieve its marketing aims and objects. It also includes an evaluation and justification of ...

This report explains the role of advertising agencies in the development of a successful promotional campaign. It also explains the advantages and disadvantages of using professional agencies in ensuring promotional success and finally an evaluation of an existing national marketing campaign. This r...