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Marketing: An Introduction, Global Edition notes (12th edition)
Gary Armstrong, Philip Kotler - ISBN: 9781292016788
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View all 19 notes for Marketing: An Introduction, Global Edition, written by Gary Armstrong, Philip Kotler. All Marketing: An Introduction, Global Edition notes, flashcards, summaries and study guides are written by your fellow students or tutors. Get yourself a Marketing: An Introduction, Global Edition summary or other study material that matches your study style perfectly, and studying will be a breeze.
Best selling Marketing: An Introduction, Global Edition notes
In-depth summary on the chapters 1,2,3,5,6,7,8,9,10,12,13,14,15.
- Summary
- • 56 pages •
In-depth summary on the chapters 1,2,3,5,6,7,8,9,10,12,13,14,15.
This is a summary of the course Marketing 1. It covers chapters 1,2,3,6,7,8,9,10,12,14,16 of the book "Marketing: an Introduction".
- Summary
- • 45 pages •
This is a summary of the course Marketing 1. It covers chapters 1,2,3,6,7,8,9,10,12,14,16 of the book "Marketing: an Introduction".
A compact, easy to understand summary of the course Foundations of Marketing from the first year of European Studies, semester 2! This summary includes information from all lectures as well as information from the book. The summary includes all necessary terms explained along with diagrams and graphs to explain concepts.With this summary studying can be done a lot quicker! Good luck!
- Summary
- • 33 pages •
A compact, easy to understand summary of the course Foundations of Marketing from the first year of European Studies, semester 2! This summary includes information from all lectures as well as information from the book. The summary includes all necessary terms explained along with diagrams and graphs to explain concepts.With this summary studying can be done a lot quicker! Good luck!
Summary for Marketing Management for IBA. Contains all discussed chapters. I passed the exam using only this summary with a 7. Samenvatting voor het vak Marketing Management for IBA gegeven door Tilburg University. Bevat alle hoofdstukken die besproken zijn. Ik heb zelf met alleen deze samenvatting een 7 gehaald voor de toets.
- Summary
- • 79 pages •
Summary for Marketing Management for IBA. Contains all discussed chapters. I passed the exam using only this summary with a 7. Samenvatting voor het vak Marketing Management for IBA gegeven door Tilburg University. Bevat alle hoofdstukken die besproken zijn. Ik heb zelf met alleen deze samenvatting een 7 gehaald voor de toets.
Chapter 1 up to and including 10 i have started chapter 12, but haven't finished yet
- Summary
- • 49 pages •
Chapter 1 up to and including 10 i have started chapter 12, but haven't finished yet
Complete summary of the book 'Marketing, An Introduction' by Armstrong, G and Philip Kotler for the course Marketing Management for IBA.
- Summary
- • 76 pages •
Complete summary of the book 'Marketing, An Introduction' by Armstrong, G and Philip Kotler for the course Marketing Management for IBA.
Simple & Effective Summary To Memorize Chapters 1/15 Excl. Chapters 4 & 11 Everything you need to score an A.
- Summary
- • 45 pages •
Simple & Effective Summary To Memorize Chapters 1/15 Excl. Chapters 4 & 11 Everything you need to score an A.
Has all the information of chapter 1-3, 5-10
- Summary
- • 39 pages •
Has all the information of chapter 1-3, 5-10
Samenvatting van Marketing Management and Fundamentals (MMF) Hoofdstuk 1 t/m 13
- Summary
- • 20 pages •
Samenvatting van Marketing Management and Fundamentals (MMF) Hoofdstuk 1 t/m 13
Summary of the first year course 'introduction to Marketing of the European Studies program.
- Summary
- • 3 pages •
Summary of the first year course 'introduction to Marketing of the European Studies program.
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Newest Marketing: An Introduction, Global Edition summaries
This is a summary of the course Marketing 1. It covers chapters 1,2,3,6,7,8,9,10,12,14,16 of the book "Marketing: an Introduction".
- Summary
- • 45 pages •
This is a summary of the course Marketing 1. It covers chapters 1,2,3,6,7,8,9,10,12,14,16 of the book "Marketing: an Introduction".
A compact, easy to understand summary of the course Foundations of Marketing from the first year of European Studies, semester 2! This summary includes information from all lectures as well as information from the book. The summary includes all necessary terms explained along with diagrams and graphs to explain concepts.With this summary studying can be done a lot quicker! Good luck!
- Summary
- • 33 pages •
A compact, easy to understand summary of the course Foundations of Marketing from the first year of European Studies, semester 2! This summary includes information from all lectures as well as information from the book. The summary includes all necessary terms explained along with diagrams and graphs to explain concepts.With this summary studying can be done a lot quicker! Good luck!
Complete summary of the book 'Marketing, An Introduction' by Armstrong, G and Philip Kotler for the course Marketing Management for IBA.
- Summary
- • 76 pages •
Complete summary of the book 'Marketing, An Introduction' by Armstrong, G and Philip Kotler for the course Marketing Management for IBA.
Has all the information of chapter 1-3, 5-10
- Summary
- • 39 pages •
Has all the information of chapter 1-3, 5-10
Samenvatting van Marketing Management and Fundamentals (MMF) Hoofdstuk 1 t/m 13
- Summary
- • 20 pages •
Samenvatting van Marketing Management and Fundamentals (MMF) Hoofdstuk 1 t/m 13
After leaning this summary students will be better prepared for a career as a marketer in a private or public organization. They are able to demonstrate the importance of Marketing as a field of study for a profession in an international context and to interpret cultural differences as a drive for differentiation in Marketing. You will be able to: To define the Marketing process. To outline the Marketing environment. To identify a customer value-driven Marketing strategy. To select a customer...
- Summary
- • 179 pages •
After leaning this summary students will be better prepared for a career as a marketer in a private or public organization. They are able to demonstrate the importance of Marketing as a field of study for a profession in an international context and to interpret cultural differences as a drive for differentiation in Marketing. You will be able to: To define the Marketing process. To outline the Marketing environment. To identify a customer value-driven Marketing strategy. To select a customer...
Contains chapters 1, 2, 3, 6, 7, 8, 9, 10, 12, 14, 16
- Summary
- • 46 pages •
Contains chapters 1, 2, 3, 6, 7, 8, 9, 10, 12, 14, 16
Hereby a business plan project of the first year on IBS. The business plan is about a student cafe in the city center of Groningen where you can study and at the same time spend leisure time with friends and play some nice games.
- Case
- • 189 pages •
Hereby a business plan project of the first year on IBS. The business plan is about a student cafe in the city center of Groningen where you can study and at the same time spend leisure time with friends and play some nice games.
Summary for the subject marketing management, IBA year 1. Summary of the chapters 9-12, 14 and 16.
- Summary
- • 30 pages •
Summary for the subject marketing management, IBA year 1. Summary of the chapters 9-12, 14 and 16.
Summary of the first year course 'introduction to Marketing of the European Studies program.
- Summary
- • 3 pages •
Summary of the first year course 'introduction to Marketing of the European Studies program.
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