Mass media and mass persuasion

Day by day, consumers are flooded with advertisements from brands trying to stand out. Volvo created the 'Moments' advertisement (Appendix B, Figure 1) to broaden its audience and target women by using storytelling (Langford, R. 2017, 4 December). Did Volvo succeed? The four levels of framing (Rodriguez, L., & Dimitrova, D. V. 2011) are applied to evaluate the advertisement.

This summary is written for the course Mass Media and Mass Persuasion of the minor Media Psychology at the HU, schoolyear 2019-2020. The summary includes the following material: - Dynamics of Persuasion - Slides posted on Canvas - Articles: The levels of visual framing, advertising psychology and children's consumer behavior

This is a summary of the course Mass media and mass persuasion. It has all the chapters of the book Consumer Psychology of Jansson - Boyd. It also has notes of all the classes and test. This course is a part of minor Media psychology. The summary is written in English, sometimes it has some Dutch translations between () for the Dutchies.

All lectures from the course 'Mass media and mass persuasion'. Easier to learn from a document! No missing information from the slides, all images included. Completed this course while doing the minor 'media psychology' at Hogeschool Utrecht. Alle hoorcolleges van de cursus 'Mass media and mass persuasion'. Makkelijker te leren vanuit een document dan van alle slides! Alle informatie staat erin, inclusief de bijbehorende afbeeldingen. Cursus behorend bij de minor 'media psychology', gevolgd op...