STR581 Week-6 Final Exam
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STR581 Week-6 Final Exam 1
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Question
1. With ________ as a target market strategy, the firm concentrates on serving many needs of a particular customer group.
market specialization
selective specialization
product specialization
single-segment concentration
2. Which control should periodically reassess its approach to the marketplace with a good marketing audit?
Marketing control
Ethical control
Strategic control
Performance control
3. This is an important structural decision and resultant separate activities need to be co...
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STR581 Week-6 Final Exam•STR581 Week-6 Final Exam
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Question
1. With ________ as a target market strategy, the firm concentrates on serving many needs of a particular customer group.
market specialization
selective specialization
product specialization
single-segment concentration
2. Which control should periodically reassess its approach to the marketplace with a good marketing audit?
Marketing control
Ethical control
Strategic control
Performance control
3. This is an important structural decision and resultant separate activities need to be co...