MRKT 310-What are the major components of an offering
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MRKT 310-What are the major components of an offering 1
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Question 1
What are the major components of an offering?
Question 1 options:
goods, ideas and products
tangible goods and intangible services
product and price
features and benefits
Question 2
The major advantage to the service-dominant approach to products is _____
Question 2 options:
the firm doesn't have to be concerned with providing tangible benefits. the firm can adjust the price of a service easier and more frequently than a tangible product. the recognition that in today's economy everyt...
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MRKT 310-What are the major components of an offering•MRKT 310-What are the major components of an offering
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Question 1
What are the major components of an offering?
Question 1 options:
goods, ideas and products
tangible goods and intangible services
product and price
features and benefits
Question 2
The major advantage to the service-dominant approach to products is _____
Question 2 options:
the firm doesn't have to be concerned with providing tangible benefits. the firm can adjust the price of a service easier and more frequently than a tangible product. the recognition that in today's economy everyt...