MKTG 508 Test Ch 21 Quiz 2016
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Question
QUESTION 1
When companies are setting prices in different countries, the problem with setting a market-based price in each country is that ________.
it allows intermediaries in low-price countries to reship their products to high-price countries
the company would earn the same profits everywhere, regardless of the cost structure
this strategy might price the product out of the market in countries where costs are high
this strategy would make the price too high in poor countries and not ...
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MKTG 508 Test Ch 21 Quiz 2016•MKTG 508 Test Ch 21 Quiz 2016
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Question
QUESTION 1
When companies are setting prices in different countries, the problem with setting a market-based price in each country is that ________.
it allows intermediaries in low-price countries to reship their products to high-price countries
the company would earn the same profits everywhere, regardless of the cost structure
this strategy might price the product out of the market in countries where costs are high
this strategy would make the price too high in poor countries and not ...