MKT421 Week 5 Final Exam
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MKT421 Week 5 Final Exam MKT421 Week 5 Final Ex 2
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Question
1. A producer might use a "pulling policy" rather than a "pushing policy" if:
Intermediaries are reluctant to handle a new product.
Its sales force has been very successful getting wholesalers and retailers to handle its product.
It has a very limited promotion budget.
It is offering a very "high-tech" product to a small product-market.
2. When new product ideas are chosen based on ratings and comments from customers, this process is called ______.
Creative resourcing
Idea engineering
R...
- Exam (elaborations)
- • 10 pages's •
-
MKT421 Week 5 Final Exam•MKT421 Week 5 Final Exam
Preview 1 out of 10 pages
Question
1. A producer might use a "pulling policy" rather than a "pushing policy" if:
Intermediaries are reluctant to handle a new product.
Its sales force has been very successful getting wholesalers and retailers to handle its product.
It has a very limited promotion budget.
It is offering a very "high-tech" product to a small product-market.
2. When new product ideas are chosen based on ratings and comments from customers, this process is called ______.
Creative resourcing
Idea engineering
R...
Question
1. A producer might use a "pulling policy" rather than a "pushing policy" if:
Intermediaries are reluctant to handle a new product.
Its sales force has been very successful getting wholesalers and retailers to handle its product.
It has a very limited promotion budget.
It is offering a very "high-tech" product to a small product-market.
2. When new product ideas are chosen based on ratings and comments from customers, this process is called ______.
Creative resourcing
Idea enginee...
- Exam (elaborations)
- • 9 pages's •
-
MKT421 Week 5 Final Exam•MKT421 Week 5 Final Exam
Preview 2 out of 9 pages
Question
1. A producer might use a "pulling policy" rather than a "pushing policy" if:
Intermediaries are reluctant to handle a new product.
Its sales force has been very successful getting wholesalers and retailers to handle its product.
It has a very limited promotion budget.
It is offering a very "high-tech" product to a small product-market.
2. When new product ideas are chosen based on ratings and comments from customers, this process is called ______.
Creative resourcing
Idea enginee...