MKT200 Unit 2 Quiz 1 Latest 2017
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MKT200 Unit 2 Quiz 1 Latest 2017 1
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Question
Question 1
5 out of 5 points
Which of the following is most essential to any definition of marketing?
demand management
the production concept
customer relationships
making a profit
Question 2
5 out of 5 points
When backed by buying power, wants become:
social needs
demands
physical needs
exchanges
Question 3
5 out of 5 points
The art and science of choosing target markets and building profitable relationships with them is called:
selling
segmentation
positioning
marketing management
Qu...
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MKT200 Unit 2 Quiz 1 Latest 2017•MKT200 Unit 2 Quiz 1 Latest 2017
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Question
Question 1
5 out of 5 points
Which of the following is most essential to any definition of marketing?
demand management
the production concept
customer relationships
making a profit
Question 2
5 out of 5 points
When backed by buying power, wants become:
social needs
demands
physical needs
exchanges
Question 3
5 out of 5 points
The art and science of choosing target markets and building profitable relationships with them is called:
selling
segmentation
positioning
marketing management
Qu...