MKT 571 WEEK 2 QUIZ
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MKT 571 WEEK 2 QUIZ MKT 571 WEEK 2 QU 1
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1. What is the second stage of the consumer buying process?
Purchase decision
Buyer satisfaction
Information search
Evaluation of alternatives
2. Which of the following is used to determine a competitive frame of reference for brands to compete against other brands due to their closeness as substitutes?
Market membership
Product membership
Category membership
Industry membership
3. In behavioral segmentation, a product or service is grouped by which other dimension besides knowledge of, attitude...
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MKT 571 WEEK 2 QUIZ•MKT 571 WEEK 2 QUIZ
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1. What is the second stage of the consumer buying process?
Purchase decision
Buyer satisfaction
Information search
Evaluation of alternatives
2. Which of the following is used to determine a competitive frame of reference for brands to compete against other brands due to their closeness as substitutes?
Market membership
Product membership
Category membership
Industry membership
3. In behavioral segmentation, a product or service is grouped by which other dimension besides knowledge of, attitude...