MKT 571 Final Exam / MKT571 Final Exam -University of Phoenix
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MKT 571 Final Exam / MKT571 Final Exam (Latest): University of Phoenix 

1) Which of the following is most closely associated with a proactive marketing orientation? 
A. It involves delivering superior value.
B. It is about understanding and meeting customers’ expressed needs.
C. It represents the “make and sell" philosophy.
D. The marketer focuses on the customers’ latent or hidden needs.

2) Marketing __________ is the art and science of choosing target markets and getting, keeping, and...
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MKT 571 Final Exam / MKT571 Final Exam -University of Phoenix•MKT 571 Final Exam / MKT571 Final Exam -University of Phoenix
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MKT 571 Final Exam / MKT571 Final Exam (Latest): University of Phoenix 

1) Which of the following is most closely associated with a proactive marketing orientation? 
A. It involves delivering superior value.
B. It is about understanding and meeting customers’ expressed needs.
C. It represents the “make and sell" philosophy.
D. The marketer focuses on the customers’ latent or hidden needs.

2) Marketing __________ is the art and science of choosing target markets and getting, keeping, and...