MKT 301 Benton manages a building supply company. He wants to invite 20 of his most valuable custome
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MKT 301 Benton manages a building supply company. He wants to invite 20 of his most valuable customers 1
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Question 1. Benton manages a building supply company. He wants to invite 20 of his most valuable customers, who are building contractors, to a golf outing and party. Benton will most likely use the firm's _______ to identify these customers. A. annual sales report B. Internet C. CRM database D. specialty-store sales 2. Every marketing decision is affected by and has an effect on A. the supply chain. B. universal product code verification systems. C. electronic data intensity. D. intranet efficie...
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MKT 301 Benton manages a building supply company. He wants to invite 20 of his most valuable custome•MKT 301 Benton manages a building supply company. He wants to invite 20 of his most valuable customers
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Question 1. Benton manages a building supply company. He wants to invite 20 of his most valuable customers, who are building contractors, to a golf outing and party. Benton will most likely use the firm's _______ to identify these customers. A. annual sales report B. Internet C. CRM database D. specialty-store sales 2. Every marketing decision is affected by and has an effect on A. the supply chain. B. universal product code verification systems. C. electronic data intensity. D. intranet efficie...